I am always turned off when I see a big awards ceremony rewarding massive companies for their same old, run of the mill ad campaigns. To me, it always feels like it’s a contrived opportunity for a group of old friends to pat each other on the back and tell one another how wonderful they are whilst at the same time cementing their reason for charging vast sums of money for their creative work.
However, in this particular instance I was made aware of a beautifully honed advert that has been painstakingly put together. It’s a wonderfully imaginative short film that made me wonder whether they had actually employed a troop of four year olds – giving them crayons and a budget that only a Middle Eastern sheikh would ever consider affordable.
The film is magical and I can only hope that one day I will be working on something similar, humbly scoffing my sizable slice of hypocritical pie as I drunkenly stagger towards the front of the awards ceremony and wait for the adoring cheers of my piers.
The Canadian Production Company was Spy Films. A list of credits is supplied below (taken from YouTube) as well as a link to the incredible making of video. Well worth a look.
Credits:
Director: Alex & Steffen
DP: Simon Coull
Line Producer: Peter Oad
Postproduction: Unexpected GmbH, Stuttgart
VFX Supervisor: Alex & Steffen
Lead 3D Artists: Sebastian Badea, Jörg Häberle, Harun Celebi, Alexander Kiesl, Marcel Kühn, Stefan Kleindienst, Johannes Wünsch
Lead 2D Artists: Claus Rudolph, Steffen Hacker
Music by: AOC Paris
