I saw this film at the FCP SuperMeet and was blown away. It’s been made by a young American Director called Seth Worley and features his younger brother. The short was funded by Red Giant who produce the best plug ins for Final Cut Pro. I personally can’t imagine working without Magic Bullet Looks and after the event am extremely excited about getting my hands on Magic Bullet Mojo.
They storyline for this simple film is exquisitely simple. A young film-maker purchases a ‘Plot-device’ from Amazon. Everytime he presses it we find ourselves in a different type of film.
The overall feel was something like ‘last Action Hero’ meets ‘Back to the Future’. It’s great rushing from sci-fi, to zombie to romance and the genres are perfectly spoofed. Some great camera work and direction there.
My favourite is the Die Hard esque police fight with the black cop. Spot on.
Walking from the tube to the office yesterday in Old Street I was accosted by an old woman and a StormTrooper. “Look over there,” she said whilst pointing her finger towards the advertising hoardings above the central roundabout in Old Street. I turned to see two naughty GreenPeace activist in climbing rigging unfurling a large Darth Vader poster with a defamatory message about VW.
Now I like VW, the first car I have owned has been a superb Golf, but apparently they’ve incurred the wrath of the angry Greensters for lobbying to keep CO2 emissions for their cars the same as they have been in the past. This would be fine except, according to Greenpeace, they have the technology to make their cars much greener.
That technology is called BlueMotion. It’s utter crap.
My girlfriends car, a Polo, is fitted with Blue Motion. This gives her one solitary, useless, car related ability, a sense of eco smugness that when she puts her foot down she’s causing less damage then the Chelsea Tractors you see driving alongside her in South West London. That is unfortunately the limits to this technology.
Instead of being a one stop ozone fixer the Blue Motion technology requires the car to have regular long drives on the Motorway. If you don’t a warning light flashes on the dash telling you the car is about to break. Speak to VW and there is no work around. Simply put a Blue Motion car may make you exempt from the congestion charge but is completely impractical to own if you live in the city.
Regardless of that minor rant this campaign from VW is attention grabbing, pertinent and funny. Too often they come across as the ranting, raving, tree hugging lunatics that they are stereotyped as being. Good to see them embracing the online platform and producing such an interesting campaign.
Would love to hear what George Lucas has to say about the branding hijack though?!?!
I love when someone takes a technique, plays with it, twists it or just adds an extra sprinkle of creative spice. That is precisely what J W Griffiths did to win the Nokia Shorts competition for 2011.
This film was shot entirely on a Nokia N8 in Paris, London and New York.
