This crazy music video by Megaforce had me sitting upright in my seat. Cool cartoon effects offer a scary juxtaposition with the kids killing each other in parodies of drug deals and religious extremism.
What really hits home with this creative music video is the way it taps into the wonderfully mundane world of a kids imagination.
This music video skips us backwards and forwards through anarchical moments where the characters are smashing objects. It’s filmed beautifully and has been edited exquisitely. Well, I say exquisitely, up until about 3/4s of the way through the music video it’s fantastic, then all of a sudden they use a kind of epilepsy inducing techique flashing garish colours into our faces. What’s that all about?
Apart from that a great music video!
This is quite simply one of the most delightful shorts I have seen this year. Beautiful cinematography combined with the timeless car-journey classic game of word association is played out with intricate attention to detail. The film comes from Everynone, a production company based in New York.
A couple of moments in the film stood out for me. The shot of the piano dropping from a large building for instance. I’d love to know how they created this shot. My gut feeling is that they used miniatures. If they did it’s fantastically clever, incredibly executed and a stand-out moment in a film filled with stand-out moments.
I also really enjoyed the moments that reference love. The ‘falling’ moment as the two adolescents cuddle was subtle and I only recognised it in the second viewing. The ‘break’ moment as the couple ended their relationship was brilliant captured too. The skill required as Directors to be able to paint a scene like that in a few short seconds is indeed admirable.
A final note must go to the audio. The soundtrack, created by Unseen perfectly fits the tone of the film. Furthermore the way they integrated sound into the piece, from the wind rustling through the trees through to the sounds of a lady in a retro film exclaiming she’s “fallen down and can’t…” is impressive. The ease at which they combined so many different elements and yet at no point as a viewer do you feel anything but relaxed, when it would be so easy to leave your viewer feeling jarred.
